Archive for the ‘Search Marketing Tips and Advice’ Category

Everyone knows roughly what a search engine is right? or do they….. Yeah, we know they use bots to collect website info, but few know how they truly work, and unless you own one, you’ll never know anything beyond limited very basic common knowledge floating about the web. So lets examine what search engines are:

Search engines are starting points a collection of links or pages from websites to suit a common purpose eg: a user seaches for Hospitality companies – thats just one definition. Search engines search through content from web pages and indexes (saves) these pages for later use – this is free exposure for life, very limited exposure yes, but free none the less.

Search engines all work from a database, just like a directory does, but much larger with hundreds of thousands of results, and often millions. Its will query its own database and return a list of results or ‘hits’ – for example if you search Google for keyphrase – Venuedomain – here’s what comes up on top:

Search Results Venue domain: Reception, Venues, Venues UK, Venue Hire, Conference …
www.venuedomain.com

Venue, reception, venues, venue hire, business centre, business conference, celebration, conference centre, exhibition, functions, function, function rooms, …

The top line tells us the company name or site, description then page address. If the webpage suits, click on the url to visit. Reason its so quick is engines dont search live websites or pages, its just searching its own database, stored on web servers. The database indexes info compiled by a bot or crawler and each bot is totally individual and follows set rules about what gets indexed. For example, Venuedomain only indexes venue-related websites, other engines have their own rules and these rules or orders determine what gets indexed and what doesn’t. So the type of info or industry content decides how big each engine’s results/content will be, and thus how much is offered to the searcher.

Currently, www.venuedomain.com has 513,000 pages of information on venues and hotels.

Because of the huge size of the web (some 4 million webpages indexed per month) its not possible for crawlers to house the entire www – let alone every word on every website, so many sites go without adequate exposure. Basically you can only search a limited snapshot taken by each individual engine, and is why some engines show different results depending on what has been indexed, so you can never get that perfect result – ever. This is why niche or subject engines exist – they drill down or supply the precise results of websites you need – much faster than general engines can, so if you know of such tools, they should be your first port of call.

This article is owned by Chris Given of Eventdomain.co.uk and is not to be republished, rewritten or altered in any way without written permission.

www.eventdomain.co.uk