Archive for the ‘Search Marketing Tips and Advice’ Category

Good links don’t come cheap – but great ones are the envy of the ordinary business person.

So why is it so difficult?

There are logical reasons why link approaches fail or just not doable. Simply put – Authority and high traffic sites are in control, they are in the driving seat and hold the aces, and many of these sites are built for higher purposes and not in it for exchanging links.  There are 2 types of links that are important –  Related links and High Traffic links.

Links are unobtainable for many reasons,

Webmaster Hatred

The Authority/Portal site owners view webmasters as lower forms of life, spammers etc  and this is a very common feeling with many publishers whether its a games site, large personal blog or other portal types, they just view linkbuilders as freeloaders for hire (Seo’s) or direct link swaps (site owner/director)  –  and they view teenager/young adult webmasters as both deemed as undesirables and a pain.

Power and Authority

The fact is large publishers aren’t interested in anything that won’t make them superior, their sites don’t exist to serve sole traders or webmasters – so forget any invitations to advertise or a free ride on such sites.

Personal Attachment

Their Sites have been built up over the years into significant visitor resources and don’t want some low level trader’s site messing up their highly prized link/resource sections.

Unfair Link Swaps

To be on anything large in traffic delivery terms or quality driven, requires some sort of fairness and quality offer to stand a chance of an easy link partnership. Trouble is one side will always have a bigger advantage than the other, so there’s zero incentive for the bigger site. Authority websites won’t link swap as the ‘arrangements’ are always grossly unfair as the bigger site cannot get an equal match in traffic from the lower status website, pretty obvious that one – end result links are removed, if they ever get placed, leaving the low status site without a link.

Low Traffic/Poorly Ranked Webmaster Sites

Unrelated link pages/sites may seem attractive, but the downsides won’t help you to stand out, due to minimal traffic passing to your site, making the link worthless – other bad reasons to know are:

Bad quality sites will eventually shut down making the process pointless. Both the links and effort will be lost forever.

Many select links basing it on the inbounds links it has, which is always a mistake for many reasons like: you won’t know if the partner site is short term only or know its own promotional situation – just bcos it has 5k of links doesn’t mean its promotion is good, as those links could be poor quality, unrelated and could be both, and who is going to bother wading through 100’s of links, checking each one…..

The site may be in serious trouble and about to fold in 6 months time.

The site may be set up to make a quick buck, and as such wont be around for your new shiny link to work.

Many sites don’t actively promote themselves, sitting dead on the web, so your link is worthless.

You’ll never be found on some deep level links page, held in the depths of the rankings at possibly page number 500 and below that in many cases. And no site of high traffic will ever let you on it for free, no matter the amount of lies and claims made by forum SEO’s. so Seo guys are just plain out of luck, and its just life – so just accept it and move on.

Nobody has a crystal ball so won’t know the finances or marketing behind the authority sites, so getting links is a craps shoot, with the best publishers smirking, knowing you’ll never get on their million visitor site/s.

The reality is paid search linking on targeted websites, with the old fashioned blunderbuss approach seriously out of date.


Everyone knows roughly what a search engine is right? or do they….. Yeah, we know they use bots to collect website info, but few know how they truly work, and unless you own one, you’ll never know anything beyond limited very basic common knowledge floating about the web. So lets examine what search engines are:

Search engines are starting points a collection of links or pages from websites to suit a common purpose eg: a user seaches for Hospitality companies – thats just one definition. Search engines search through content from web pages and indexes (saves) these pages for later use – this is free exposure for life, very limited exposure yes, but free none the less.

Search engines all work from a database, just like a directory does, but much larger with hundreds of thousands of results, and often millions. Its will query its own database and return a list of results or ‘hits’ – for example if you search Google for keyphrase – Venuedomain – here’s what comes up on top:

Search Results Venue domain: Reception, Venues, Venues UK, Venue Hire, Conference …

Venue, reception, venues, venue hire, business centre, business conference, celebration, conference centre, exhibition, functions, function, function rooms, …

The top line tells us the company name or site, description then page address. If the webpage suits, click on the url to visit. Reason its so quick is engines dont search live websites or pages, its just searching its own database, stored on web servers. The database indexes info compiled by a bot or crawler and each bot is totally individual and follows set rules about what gets indexed. For example, Venuedomain only indexes venue-related websites, other engines have their own rules and these rules or orders determine what gets indexed and what doesn’t. So the type of info or industry content decides how big each engine’s results/content will be, and thus how much is offered to the searcher.

Currently, has 513,000 pages of information on venues and hotels.

Because of the huge size of the web (some 4 million webpages indexed per month) its not possible for crawlers to house the entire www – let alone every word on every website, so many sites go without adequate exposure. Basically you can only search a limited snapshot taken by each individual engine, and is why some engines show different results depending on what has been indexed, so you can never get that perfect result – ever. This is why niche or subject engines exist – they drill down or supply the precise results of websites you need – much faster than general engines can, so if you know of such tools, they should be your first port of call.

This article is owned by Chris Given of and is not to be republished, rewritten or altered in any way without written permission.